Web, Print, Video

Commercial Product photography is a branch of commercial photography which is about accurately but attractively representing a product. The principal application of product photography is in advertising. Commercial photography involves taking pictures for commercial use: for example in adverts, merchandising, and product placement. Commercial photography is also used in corporate brochures and leaflets, menus in cafes and restaurants, and similar commercial uses where photographs enhance a text. Commercial photography is used to promote or sell a product or service. There are a number of ways that photographs can be used to better market products and corporations. For photographers who excel at commercial photography, it can be a very lucrative market, and the field of commercial photography is broad, with room for traditional and alternative photographs.

The Studio

When working with larger products you must have the proper space to get consistent shots with the minimal amount of shadows.  This cannot be done effectively in someone’s living room as it requires high ceilings, wide spaces to work in and consistent colors on the walls to avoid color casts. Below is a photo shoot for Borealis Bikes.

Here are a few selected shots of “Small & Large Products”.