Web, Print, Video

Commercial Product photography is a branch of commercial photography which is about accurately but attractively representing a product. The principal application of product photography is in advertising. Commercial photography involves taking pictures for commercial use: for example in adverts, merchandising, and product placement. Commercial photography is also used in corporate brochures and leaflets, menus in cafes and restaurants, and similar commercial uses where photographs enhance a text. Commercial photography is used to promote or sell a product or service. There are a number of ways that photographs can be used to better market products and corporations. For photographers who excel in commercial photography, it can be a very lucrative market, and the field of commercial photography is broad, with room for traditional and alternative photographs.

The Studio

When working with larger products you must have the proper space to get consistent shots with a minimal amount of shadows.  This cannot be done effectively in someone’s living room as it requires high ceilings, wide spaces to work in and consistent colors on the walls to avoid color casts. Below is a photoshoot for Borealis Bikes.

The Importance of Clipping Paths for Knockout Images?

A clipping path is a closed path or shape, used to “knockout” your product form the background. Anything inside the path will be included after the clipping path is applied; anything outside the path will be omitted from the output. All Widow Creek Product Images are delivered with Clipping Paths.

Here are a few selected shots of “Small & Large Products”